About Us

Inside Bensons Watches: Our Vision, Our Standard

 For many people, luxury watches are surrounded by mystique. But the truth is, much of what consumers are paying for isn’t what they think. The watch industry is built on scarcity, hype, and extreme markups. Watch manufacturers intentionally inflate the price of their timepieces, making customers believe that paying more equals exclusivity or a status symbol. In reality, the actual cost to manufacture these timepieces is nowhere near their retail price. The inflated costs come from branding, exclusivity, and dealer markups—not craftsmanship. And when you factor in the aftermarket, where prices can skyrocket even more, the truth becomes even clearer: the high prices are a result of artificial scarcity, not the inherent value of the watch itself.

Why Are Watches So Expensive?

The answer lies in the way many luxury watchmakers operate. These brands intentionally limit the production of their most popular models, creating artificial scarcity. This scarcity drives demand, allowing these companies to charge premium prices for items that cost a fraction of the retail price to produce. The reality is the cost of craftsmanship is very low and what you end up paying for is mainly a name brand and hype.

How Bensons Watches Is Changing the Industry

At Bensons Watches, we believe in redefining luxury—without the inflated price tags. The watch industry thrives on exclusivity and artificial scarcity, but we focus on what truly matters: craftsmanship, precision, and value. Our timepieces are crafted to the highest standards, featuring the same expert engineering and movement found in top luxury brands. By sourcing from the finest manufacturers, we ensure you get exceptional quality without the unnecessary markups or marketing gimmicks.

Why Pay $10,000 for One Watch When You Can Build a Collection?

With Bensons Watches, you can build an entire collection of exceptional timepieces for the cost of one factory-original watch. Our customers don’t need to prove anything. They’re smart enough to understand that good taste and informed decisions matter more than following hype. We offer the same functionality, precision, and luxury look and feel at a fraction of the cost, so you can own multiple high-quality timepieces instead of just one overpriced model.

Redefining Luxury: Excellence Without Compromise

We’re not just selling watches—we’re offering an experience. An experience that removes the barriers imposed by traditional luxury brands. At Bensons Watches, you’re getting the best of both worlds: stunning, precise timepieces without the unnecessary games, inflated prices, or scarcity. Luxury, at its core, should be about the quality of craftsmanship, not the exclusivity of the brand name.

Our Mission

At Bensons, our mission is to educate consumers on how the watch industry really works. We aim to offer true value without the inflated prices or artificial scarcity imposed by traditional luxury brands. We believe that excellence should be accessible to those who appreciate true craftsmanship and value smart choices.

Our Heritage

Born out of frustration with the traditional watch market, Bensons Watches was founded to challenge the status quo. We wanted to create a brand that gave discerning collectors a high-quality alternative to the inflated pricing and exclusivity of major watchmakers. Our timepieces rival the originals in both look and function, ensuring our customers can enjoy luxury without the unnecessary price hikes.

Our Community

Bensons Watch Club is a thriving community of individuals who share a passion for exceptional timepieces and informed decisions. Our members connect through their shared appreciation for quality craftsmanship and smart investments. Together, we celebrate the art of watch collecting and empower each other to embrace a lifestyle that prioritizes true excellence over hype.

Welcome to the future of watch collecting. Welcome to Bensons Watches—where luxury means making smart, informed decisions.

The Truth About Luxury Watches: What Are You Really Paying For?

Luxury watches have long been associated with status, craftsmanship, and exclusivity. Brands like Rolex, Patek Philippe, and Audemars Piguet charge tens of thousands—or even millions—for their timepieces. But have you ever stopped to wonder what actually goes into making these watches, and why they cost so much?

At Bensons Watches, we believe in transparency. In this article, we’ll break down the true cost of manufacturing luxury watches, expose the insane markups, and explain how you can get the same level of quality at a fraction of the price.

The Manufacturing Cost vs. Retail Price

Many consumers assume that luxury watches are expensive because they cost a fortune to produce. However, research suggests otherwise. According to a 2018 report by the Swiss research firm LuxeConsult, the production cost of a high-end Swiss watch is often just 10%–20% of the retail price (LuxeConsult, 2018). This means that a $10,000 luxury watch may only cost $1,000–$2,000 to manufacture.

A study by WatchPro (2022) further revealed that brands like Rolex and Patek Philippe spend more on marketing, sponsorships, and exclusivity tactics than on the actual materials and craftsmanship of their watches. In fact, much of what customers pay for is brand prestige, retail overhead, and scarcity-driven demand rather than superior quality.

Where Do These Markups Come From?

Luxury brands justify their high prices with factors such as:

  • Marketing & Celebrity Endorsements – Rolex spends over $100 million annually on advertising and sponsorship deals with athletes, actors, and major events (Forbes, 2023). This cost is passed on to consumers.

  • Retail & Distribution Costs – Traditional luxury brands sell through authorized dealers, which take a hefty cut. This adds 30–50% to the final price (Business of Fashion, 2023).

  • Artificial Scarcity – Brands deliberately limit production to create a sense of exclusivity. For example, Rolex produces roughly 1 million watches per year but restricts supply to authorized dealers, fueling demand and secondary market premiums (Hodinkee, 2023).

  • Heritage and Status Symbol Pricing – The price of luxury watches often has little to do with material costs and everything to do with branding. Consumers are paying for a name rather than tangible improvements in quality.

The Quality Myth: Are Luxury Watches Really Superior?

Many people assume that luxury watches are in a different league when it comes to craftsmanship and materials. While high-end brands use quality materials like 904L stainless steel, sapphire crystal, and in-house movements, similar materials and manufacturing techniques are available at a fraction of the cost from alternative watchmakers.

In fact, many top-tier homage manufacturers produce watches that are 98% identicalto luxury models, sometimes even using the same suppliers for cases, dials, and movements. These watches feature:

  • High-quality 316L or 904L stainless steel for durability

  • Swiss or Japanese automatic movements with excellent precision

  • Sapphire crystal glass for superior scratch resistance

  • Meticulous finishing and craftsmanship that rivals luxury brands

Why Bensons Watches is Different

At Bensons Watches, we cut out the middlemen, overpriced marketing, and artificial scarcity. Instead, we provide high-quality timepieces that deliver the same craftsmanship and experience as luxury brands—without the inflated price tag.

By sourcing our watches from the same high-end manufacturers and focusing on quality rather than brand hype, we offer exceptional timepieces for a fraction of the cost. Our customers get the elegance and prestige of a luxury watch without paying for excessive markups.

Conclusion: A Smarter Way to Buy Watches

The luxury watch industry thrives on illusion. Consumers are led to believe that higher prices mean better quality, but the reality is that most of the cost comes from branding, marketing, and artificial exclusivity.

Bensons Watches challenges this outdated model by offering premium timepieces that focus on what truly matters—craftsmanship, design, and value. You don’t have to spend thousands to own a high-quality watch. You just need to know where to look.

References:

  • LuxeConsult (2018). Swiss Watch Industry Report.

  • WatchPro (2022). The Hidden Costs of Luxury Watches.

  • Forbes (2023). How Rolex Became the King of Luxury Watches.

  • Business of Fashion (2023). The Markup of Luxury Goods.

  • Hodinkee (2023). Why Rolex Watches Are Always Sold Out.